How To Define The Style Of Your Microcopy
Let’s be honest: There are tons of apps and websites out there, and the sheer number of competitors in the market sometimes just appears intimidating to digital product makers who are new to the game and want to try their luck.
What you’ll learn
- Learn what a UX Writing voice is.
- Know the difference between voice and tone.
- Understand why creating a UX Writing voice is important.
- Understand how to craft your own UX Writing voice.
- Learn what a UX Writing style guide is.
- Learn why you need a UX Writing style guide.
- Define the contents of your UX Writing style guide.
- Meet the greatest style guides of the tech industry.
- Learn how to create your own UX Writing style guide.
- Complete several exercises to learn about creating a voice and style guide in practice.
Course Content
- Course I: How To Create Your Voice, Tone, And Style –> 9 lectures • 57min.
- Course II: Crafting Your Style Guide In 5 Easy Steps –> 6 lectures • 33min.
Requirements
- No writing skills needed, even though you would benefit from having a little UX Writing experience.
- No previous UX skills or knowledge needed.
- All you need is a little curiosity about writing and UX.
Let’s be honest: There are tons of apps and websites out there, and the sheer number of competitors in the market sometimes just appears intimidating to digital product makers who are new to the game and want to try their luck.
However, UX Writing is a great tool to make your digital product stand out from the crowd.
With the right voice and tone, your product not only becomes a great brand ambassador, it also gets a unique touch that helps to create an emotional bond between your users and your brand.
But how can we find the right voice for our UX Writing?
If you want to create your own unique UX Writing voice and craft a UX Writing style guide that transports this voice effectively, this course is the right choice for you.
Who should join
This course is the perfect match for all UX writers, UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development, as well as for everybody else who is interested in UX Writing.
It is also a great choice for all professionals working in the field of marketing who would like to see their brand coming to life in a digital interface.
What you will learn
This course is a two-course series.
In the first part, you will learn
- about the difference between voice and tone
- why we need a UX Writing voice
- the 4 simple steps to create your own UX Writing voice
In the second part, you will learn
- what a UX writing style guide is and why we need it
- which contents should be included in a UX writing style guide
- the 5 simple steps of creating your own style guide
Sounds good? Then join this class and leave it with the first draft of your self-crafted UX Writing voice as well as your very own draft of a UX Writing style guide.
Please note: If you are completely new to the field and just want to learn about how to actually do UX Writing, try my introductory course Introduction to UX Writing – How To Write Great Microcopy.