Photography Specialty Niche: Photo Directories

Rent Free Studio and Shoot 20+ Clients per Day

Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche.  This is really a Portrait Photography business.  The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families.

What you’ll learn

  • How to Structure your Business i.e. Teams or Solo?.
  • Equipment necessary without breaking the bank.
  • How to setup a portable studio on location.
  • How to find your Target market (Organizations that Need a Membership Photo Directory).
  • Strategies for Marketing to Churches, Clubs, Retirement Communities, other Religious communities..
  • Planning & Coordinating with your Accounts for a successful Directory program.
  • Scheduling Process for Photo Sessions.
  • How to setup your studio and viewing/sales area at the location.
  • How to present and sell portraits to the member families, couples and singles without sales pressure.
  • How to process and ship portrait orders to the member’s homes.
  • How to design and layout the directory.
  • How and where to print the final directories.
  • How to ship directories.
  • How to create a simple online or mobile directory.
  • How to keep lifelong customers and build email lists from your member photo sessions.

Course Content

  • Introduction –> 2 lectures • 10min.
  • Marketing –> 3 lectures • 18min.
  • The Process –> 5 lectures • 33min.
  • Production Process –> 4 lectures • 23min.
  • Bonus Items –> 2 lectures • 1min.

Photography Specialty Niche: Photo Directories

Requirements

  • Recommended that you have some experience posing families, couples and singles for portraits..
  • You will need a vehicle to transport your equipment to the organization’s location.
  • DSL camera and lens for indoor portraiture..
  • Strobes, triggers, poles for muslin backdrop, laptop, black tablecloths, payment processing system.

Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche.  This is really a Portrait Photography business.  The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families.

We will cover how to pick your target market.  You will learn how to market and book accounts without sales pressure.  You will learn how to set up your portable studio at the location and set up your selling area.  You will learn how to keep your costs low and your profits high.

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